Blog
How to tell if something is written by generative AI
Find out 8 of the most telltale signs that content has been written by generative AI
How to write an explainer article that readers actually value
Learn how to write explainer articles that simplify complex topics and engage readers with 6 proven tips.
Are industry awards worth it? Understanding the value and importance of business awards
Discover why winning an award is important for a company, the value of business awards, and whether industry awards are worth it for your business.
How to write a trend report that makes your brand stand out
Discover why trend reports matter, what to include, and how to structure, analyse, and market your insights to build credibility.
Copy editing vs proofreading: How are they different?
Discover the differences between copy editing and proofreading, expert proofreading tips, and why freelance proofreading might be the right option for you.
7 tips for writing a business award submission
Your guide to writing a business award submission that showcases the impact and value of your work in a way that resonates with judges.
5 reasons to hire a copywriter for sustainable businesses
Want to stand out in the growing sustainable market? Here are five ways that a copywriter for sustainable businesses can help you build your brand.
Freelance proofreading: Why it matters and how to get it right
Discover the differences between copy editing and proofreading, expert proofreading tips, and why freelance proofreading might be the right option for you.
ChatGPT: The pros and cons of copywriting with generative AI
Should the copywriting profession be worried about ChatGPT and other generative AI tools? Based on our experience, there are clear advantages and disadvantages.
What is ESG reporting?
ESG reporting helps businesses disclose their environmental, social, and governance impacts. Why is ESG reporting important? Find out more here.
How to write an end of year report that people want to read
Learn how to write an engaging end of year report. Understand the importance of structure, storytelling and visuals in this end of year report writing guide.
How to write a press release
Learn how to create effective sustainability reports that showcase your organisation’s environmental and social impact – from data collection to content development.
What is an annual report?
A comprehensive guide to annual reports – what to include, who writes them, and how to turn them into an effective marketing asset.
How to write a sustainability report
Learn how to create effective sustainability reports that showcase your organisation’s environmental and social impact – from data collection to content development.
What is a white paper, and who writes them?
White papers are authoritative, research-based documents that tackle industry challenges. Discover how they can help your brand in this guide.
How to write a white paper
Learn how to write white papers that engage your target audience. This guide provides key tips on planning, writing and editing a great white paper.
How to write a blog: A comprehensive guide to blog post writing
Want to learn how to write a blog that drives traffic and engagement? Discover key blog post writing tips to captivate your target audience.
What is ghost writing? Understanding the role of a ghost writer
Have you ever wondered how some people manage to write and publish content on a regular basis with ease, despite also having jam-packed schedules in their full-time job?