Finance copywriting

Ensuring complex information is easy to understand.

Find returns in an effective finance copywriter

When it comes to finances, people hesitant. It’s in our nature. Everyone wants to feel in control.

It is therefore imperative that finance firms position themselves as true partners to their customers. To do so effectively, they need to communicate in a language that everyone can understand.

The industry is a minefield of unique acronyms and financial terms. To engage customers effectively, organisations must meet the call to demystify financial language and offer technically proficient insight in clear, concise and interesting manner.

Customers need to know that you can help them to gain control of their money and support them on their journey towards financial freedom. By working with a finance copywriter, you can offer the confidence and clarity they crave by delivering clear and relevant content.
Sometimes, simplicity is a winning formula. By replacing overwhelming financial jargon with relatable and authentic language, you can ensure customers take comfort in working with you and build brand loyalty.

Specialist areas

Retail banking

Investment banking

Fintech

Insurance

Pensions

Insurtech

Finance startups

Finance innovation

Financial planning

Mergers and acquisitions

IPOs

Funds and investments

Mobile money

Payment services

Economics

Finance policy

Finance copywriting services

WD Editorial offers a variety of construction copywriting services. Working with companies of all shapes and sizes across the industry, from leading global brands to start-ups and entrepreneurs, we have extensive experience in powering multi-layered marketing strategies underpinned by compelling content that tells your story, engages your audience and leaves a lasting impression.

Award entries

Showcase success stories effectively and achieve industry-wide recognition.

Blogs

Engage in important discussions, climb search rankings, connect with customers and attract prospects.

Copy editing

Bolster reputability with improved readability.

Email campaigns

Improve open, click through and conversion rates.

Ghost writing

Refine brand image, increase traffic, engage audiences and improve conversions.

News & press releases

Showcase innovation, boost visibility, drive traffic and increase sales.

Thought leadership

Showcase knowledge, boost credibility, build trust, engage audiences and enhance brand reputation.

Website copy

Refine brand image, increase traffic, engage audiences and improve conversions.

White papers

Improve brand authority, generate leads and guide prospects down the marketing funnel.

Finance copywriter portfolio

How Standard Chartered is leading the war on wildlife crime

Feature on Barclays Bank Tanzania

In conversation with the National Insurance Commission of Ghana

Alexander Forbes Botswana company profile

What our clients say

WD Editorial provides freelance copywriting services which cover both one-off and ongoing copywriting requirements. No matter the assignment, we strive to produce quality B2B content that represents an efficient, effective solution for our clients.

★★★★★ 5/5

Hands down the best copywriters we’ve worked with for understanding the brief and quality.

Lisa Eaton

Managing Director

Unwritten Group

Prompt delivery of clean, crisp copy, along with great communication skills… I can’t recommend them enough.

Andrew Woods

Editorial Director

B2e Media

WD Editorial exceeded our high expectations. The quality of the writing is excellent, copy was provided on time and overall, we found them to be excellent value for money.

Mark Risley

Former Head of Marketing & Communications

Energy Industries Council

Working with them has been a pleasure. They are flexible, quick to respond, creative and very easy to work with. I’d recommend them without hesitation.

Michael Kahn

Director of Resources & Development

Rostrum Agency

We appreciate that you respond in a timely manner, provide good value for money, and never complicate a job. You’re making our lives much easier!

Paula Averley

Owner

Origin Communications

Let's talk

Whether you are a marketing or PR agency seeking a one-off or consistent supply of quality copywriting for your clients, a business needing support to execute its content strategy, or a publisher requiring some extra writing capacity, we welcome any enquiries.