Healthcare copywriting

Show that you care with compassionate content.

Putting the patient first

We’ve all recently been reminded of the critical importance of quality healthcare. Yet identifying the right treatment isn’t always easy for patients.

There is often a disconnect be patient and practitioner. The healthcare industry is one underpinned by highly advanced medical concepts and complex scientific information that many struggle to understand.

To bridge the gap, providers need to break down the language barrier. Through patient-focused, compassionate copy, you can quickly and easy demonstrate how you can solve a patient’s problem in a rich and engaging manner.

People often need medical services quickly. It’s therefore vital to develop a healthcare content marketing strategy the delivers clear, concise and engaging content and explains exactly what you offer.

Effective healthcare content marketing is about meeting your audience where they are. By writing with understanding, sensitivity and compassion, we can help you to attract new patients and grow your practice.

Specialist areas

Pharmaceuticals

Healthtech

Pharma cold chain

Healthcare insurance

Telehealth and telemedicine

Healthcare clinics

Physician practices

Surgical centres

Medical device manufacturers

Life sciences

Preventative health

Healthcare copywriting services

WD Editorial offers a variety of healthcare copywriting services. Working with companies of all shapes and sizes across the industry, from leading global brands to start-ups and entrepreneurs, we have extensive experience in powering multi-layered marketing strategies underpinned by compelling content that tells your story, engages your audience and leaves a lasting impression.

Award entries

Showcase success stories effectively and achieve industry-wide recognition.

Blogs

Engage in important discussions, climb search rankings, connect with customers and attract prospects.

Copy editing

Bolster reputability with improved readability.

Email campaigns

Improve open, click through and conversion rates.

Ghost writing

Refine brand image, increase traffic, engage audiences and improve conversions.

News & press releases

Showcase innovation, boost visibility, drive traffic and increase sales.

Thought leadership

Showcase knowledge, boost credibility, build trust, engage audiences and enhance brand reputation.

Website copy

Refine brand image, increase traffic, engage audiences and improve conversions.

White papers

Improve brand authority, generate leads and guide prospects down the marketing funnel.

Healthcare copywriter portfolio

Interview with Johnson & Johnson’s Ken Creasy

Article with Novartis’s Global Process Owner for Strategic Procurement

Feature: Sanofi’s plan to eradicate tuberculosis

How UAE-based GPO takes a patient first approach

South African National Blood Service (SANBS) 2020

Realising The Ophthalmic Opportunity

What our clients say

WD Editorial provides freelance copywriting services which cover both one-off and ongoing copywriting requirements. No matter the assignment, we strive to produce quality B2B content that represents an efficient, effective solution for our clients.

★★★★★ 5/5

Hands down the best copywriters we’ve worked with for understanding the brief and quality.

Lisa Eaton

Managing Director

Unwritten Group

Prompt delivery of clean, crisp copy, along with great communication skills… I can’t recommend them enough.

Andrew Woods

Editorial Director

B2e Media

WD Editorial exceeded our high expectations. The quality of the writing is excellent, copy was provided on time and overall, we found them to be excellent value for money.

Mark Risley

Former Head of Marketing & Communications

Energy Industries Council

Working with them has been a pleasure. They are flexible, quick to respond, creative and very easy to work with. I’d recommend them without hesitation.

Michael Kahn

Director of Resources & Development

Rostrum Agency

We appreciate that you respond in a timely manner, provide good value for money, and never complicate a job. You’re making our lives much easier!

Paula Averley

Owner

Origin Communications

Let's talk

Whether you are a marketing or PR agency seeking a one-off or consistent supply of quality copywriting for your clients, a business needing support to execute its content strategy, or a publisher requiring some extra writing capacity, we welcome any enquiries.