Blog writing services

Communicate your brand’s key messaging with a specialist blog copywriter.

How blog writing services can enhance your content marketing strategy

Blogs are a vital marketing tool for both B2C and B2B brands

A channel through which companies can engage in key discussions, relay information and show their personality, blogs, if planned and written well, can yield several important benefits. They can help drive traffic to websites via search, for example.

An effective blog copywriter will create rich, original content underpinned by an effective keyword strategy to engage readers, land on the right side of search engine algorithms, and draw more visitors to your site. For companies, this can help your brand to resonate with your specific target audience, ultimately propelling lead conversion.

Tapping into blog writing services will also build rapport with existing customers and position your brand as a thought leader in your specific field. In establishing your brand as a go-to source for insight within your sector, you will bolster credibility significantly among your customer base and be on your way to building an ardent following of brand loyalists.

Meanwhile, a regularly updated blog can form the bedrock of an effective and diverse multi-layered marketing strategy. It can fuel marketing activity across various channels, such as newsletters, email campaigns and social media, for example.

What makes a good blog?

Part of the beauty of blogs is that they provide something of a blank canvas.

Long or short, light-hearted or serious, technical or conversational… a blog can take many forms and serve many purposes.

Whatever the intention, a good blog copywriter will ensure this critical form of content reflects brand values, hooks readers and hits all the important readability metrics.

This underpins our approach to blog writing. We get to know brands’ identities and impart that into our copy, ensuring the right messaging comes through. We believe in simplicity and avoid overcomplication – the basics must be right if content is to truly hit the mark.

Blog writing services

WD Editorial continues to provide blog writing services to companies and brands operating across a vast array of sectors. These include:

Aviation

In the content cockpit. Elevate your marketing strategy with an aviation copywriter.

Construction

Build your brand with an experienced construction copywriter.

Cybersecurity

Convey critical messages with sound cybersecurity content.

Education

Learn the value of education copywriting and leave a lasting impression.

Energy

Enter the new energy era with fresh, creative content.

Facilities management

Find comfort, functionality and efficiency in compelling content services.

Finance

Ensuring complex information is easy to understand.

Food & drink

Creative content for brands with big appetites.

Healthcare

Show that you care with compassionate content.

Hospitality & travel

Striking words for amazing destinations.

Manufacturing

Making the most of your marketing strategy.

Marketing

Elevate your brand. Become a marketing thought leader.

Supply chain & logistics

Your brand in safe hands.

Sustainability

Show you’re there, for people and planet.

Technology

Creating content that goes beyond the buzzwords.

What our clients say

WD Editorial provides freelance copywriting services which cover both one-off and ongoing copywriting requirements. No matter the assignment, we strive to produce quality B2B content that represents an efficient, effective solution for our clients.

★★★★★ 5/5

Hands down the best copywriters we’ve worked with for understanding the brief and quality.

Lisa Eaton

Managing Director

Unwritten Group

Prompt delivery of clean, crisp copy, along with great communication skills… I can’t recommend them enough.

Andrew Woods

Editorial Director

B2e Media

WD Editorial exceeded our high expectations. The quality of the writing is excellent, copy was provided on time and overall, we found them to be excellent value for money.

Mark Risley

Former Head of Marketing & Communications

Energy Industries Council

Working with them has been a pleasure. They are flexible, quick to respond, creative and very easy to work with. I’d recommend them without hesitation.

Michael Kahn

Director of Resources & Development

Rostrum Agency

We appreciate that you respond in a timely manner, provide good value for money, and never complicate a job. You’re making our lives much easier!

Paula Averley

Owner

Origin Communications

Let's talk

Whether you are a marketing or PR agency seeking a one-off or consistent supply of quality copywriting for your clients, a business needing support to execute its content strategy, or a publisher requiring some extra writing capacity, we welcome any enquiries.